Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are: online.
Digital marketing is a way to market your products or services on the Internet. Many make the mistake of believing that all it takes to be what is digital marketingconsidered an Internet marketer is to have a live website. That is far from the truth. There are millions of websites added online every day. What makes a website adequately compete in Web marketing goes far beyond registering a domain name and uploading content. It takes skillful strategy and an evolving knowledge of the Internet marketing industry.
Internet marketing uses three primary avenues, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM), with other avenues of Internet marketing being developed every day.
Eligibility criterion for graduation (10+2+3) from a recognized university/ educational institution (UGC/AICTE/DEC/AIU/State Government) in any discipline and that International applicants must have completed their graduation or equivalent degree from any recognized University or Institution in their respective country.
Track | Regular Track | Weekend Track | Fast Track | Correspondence |
---|---|---|---|---|
Course Duration | 45 - 60 Days | 8 Weekends | 8 - 10 Days | 6 Months |
Hours | 2 hours a day | 3 hours a day | 6+ hours a day | 90+ hours programm |
Training Mode | Live Classroom | Live Classroom | Live Classroom | Live Classroom |
Tution Fees | INR 15,000/- | INR 15,000/- | INR 15,000/- | INR 15,000/- |
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